What are Automatic Virtual Machine Activation (AVMA) license keys?

Automatic Virtual Machine Activation (AVMA) is a feature that handles the Windows Server activation process for an instance of Windows Server as a VM Guest on Hyper-V Server. 

AVMA lets you install virtual machines on a properly activated Windows server without having to manage product keys for each individual virtual machine, even in disconnected environments. AVMA binds the virtual machine activation to the licensed virtualization server and activates the virtual machine when it starts up. AVMA also provides real-time reporting on usage and historical data on the license state of the virtual machine. Reporting and tracking data is available on the virtualization server.

What are the Requirements to Use Automatic Virtual Machine Activation?

AVMA requires a Microsoft Virtualization Server running Windows Server 2019 Datacenter, Windows Server 2016 Datacenter, or Windows Server 2012 R2.

And below is the VM guest matrix that can use AVMA license:

Server host versionWindows Server 2019Windows Server 2016Windows Server 2012 R2
Windows Server 2019XXX
Windows Server 2016XX
Windows Server 2012 R2X

AVMA keys

The following AVMA keys can be used for Windows Server 2019.

EditionAVMA key
DatacenterH3RNG-8C32Q-Q8FRX-6TDXV-WMBMW
StandardTNK62-RXVTB-4P47B-2D623-4GF74
Essentials2CTP7-NHT64-BP62M-FV6GG-HFV28

The following AVMA keys can be used for Windows Server, version 1809.

EditionAVMA key
DatacenterH3RNG-8C32Q-Q8FRX-6TDXV-WMBMW
StandardTNK62-RXVTB-4P47B-2D623-4GF74

The following AVMA keys can be used for Windows Server, version 1803 and 1709.

EditionAVMA key
DatacenterTMJ3Y-NTRTM-FJYXT-T22BY-CWG3J
StandardC3RCX-M6NRP-6CXC9-TW2F2-4RHYD

The following AVMA keys can be used for Windows Server 2016.

EditionAVMA key
DatacenterTMJ3Y-NTRTM-FJYXT-T22BY-CWG3J
StandardC3RCX-M6NRP-6CXC9-TW2F2-4RHYD
EssentialsB4YNW-62DX9-W8V6M-82649-MHBKQ

The following AVMA keys can be used for Windows Server 2012 R2.

EditionAVMA key
DatacenterY4TGP-NPTV9-HTC2H-7MGQ3-DV4TW
StandardDBGBW-NPF86-BJVTX-K3WKJ-MTB6V
EssentialsK2XGM-NMBT3-2R6Q8-WF2FK-P36R2

Reporting

You can use the script from Benjamin Amstrong to get KVP on the virtualization server. For the detail, you can check it here.

source: https://docs.microsoft.com/en-us/windows-server/get-started-19/vm-activation-19

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